So, Apple has finally launched a smaller version of its best selling iPad, and it looks, from initial reviews I’ve read to be yet another high quality product.

But, was it really necessary for the mini to be made in the first place?

For a start, the pricing seems really extreme for a tablet with the spec of the mini, with the current 7 inch tabs, such as the Kindle Fire HD, Nexus 7 and Nook HD, all having higher screen resolutions and ppi figures, and equally good or better CPUs and similar storage capacity.

The base iPad mini is £269 for the 16GB Wifi only version , £70 dearer than the 16GB Wifi Nexus 7 @ £199. The Kindle Fire HD 16GB can be had for just £159, with the Nook HD coming in somewhere in between.

That £70 difference might not seem that much, but given that people are economising still, I do wonder if the price point could be a dealbreaker, especially if you follow the pricing structure up, where the mini overlaps the full size iPad quite deeply, and begs the question ‘Why buy a mini when you can get a full size one?’.

I personally have not had any hands on, but looking at the reviews and videos so far, I find myself answering the question ‘Does it offer anything compelling over the competition? (Including other iPads)’ with a ‘No’.

I don’t doubt that it will sell by the truckload, but I can’t help that its Apple thinking they’ve missed a trick to cash in and racing to play catch up when they saw the success of the Nexus 7.

It seems these days that Apple is just about the money, and as I’ve said before, I think that’s a shame.